SERENA ARCHER CREATIVE
cu returns to the big 12
Colorado announces it's return to the Big 12 Conference.
Conceptualized & edited; some footage is mine.
Conceptualized & edited; all interview footage is mine, majority of game footage is mine.
Conceptualized & edited; all staged "retro" footage is mine, majority of the game footage is mine.
100% conceptualized, shot & edited.
Conceptualized & edited; all interview footage is mine, some of the game footage is mine.
100% conceptualized, shot, & edited including custom motion graphics (no templates).
Conceptualized & edited (including custom motion graphics); some of the footage is mine.
Conceptualized & edited (including custom motion graphics); some of the footage is mine.
Conceptualized & edited (including custom motion graphics); some of the footage is mine.
Conceptualized & edited; some of the footage is mine.
Conceptualized & edited; collaborated on interview footage & game footage.
Conceptualized & edited; some of the footage is mine.
Conceptualized & edited.
Conceptualized & edited; some of the footage is mine.
Collaborated with coworker on all editing & shooting.
WHY COlorado?
2023-24 Colorado Men's Basketball recruiting video.
2024 retro intro Video
MBB retro intro video for throwback-themed game.
3 draft picks
Colorado had the most draft picks of any school in the 2024 NBA Draft: Cody Williams, Tristan da Silva, KJ Simpson.
cu upsets oregon
One camera. Two lenses. 24 hours from the
start of the game to the time of posting on social.
2023-24 MBB Season recap
End-of-year video celebrating a historic season. Played at the private team banquet at the end of the season.
Between the lines FEATURE
One episode of a season-long series breaking down integral plays from the perspectives of the playmaker's themselves.
back to work TRAILER
After several months of COVID-19 shutdowns, one Kentucky Football player describes his unique gratitude for being able to return to play.
#2 UPSET recap
Colorado MBB upsets #2 Arizona on a historic senior night,.
262 wins
Tad Boyle breaks the record for winningest coach in CU's history through a series of pivotal moments.
gator bowl recap
University of Kentucky Football team wins the 2020 Taxslayer Gator Bowl after a tumultuous season in college football.
NFL Draft PROmo
Part of a comprehensive pre-NFL Draft social campaign aimed at showcasing Kentucky's unique ability to recruit and develop players into top talent.
Why kentucky?
REcruting feature
Main recruiting video used to give prospective student-athletes an overview of the Kentucky Football program.
THE COMMITMENT | Ep. 1.4
An episode from a documentary series following Elon Men's Basketball's 2018-19 season